20 August 2026 · 4 min read

Why NewDesk costs less than any per-seat help desk

$99 a quarter for the whole desk and the whole team. Cheaper than a per-seat desk by a category. Here is how that number is possible, what it includes, and the one thing it is not.

The three NewDesk licences side by side: Intro at $99 a quarter, Premium at $169 and Self-Owned at $299, each with unlimited agents.

NewDesk team4 min read

The number

Intro is $99 a quarter, and you decide again in three months, or $299 for the year if you would rather decide once. That covers every agent you have, every conversation your customers start, every answer the AI gives during the beta, and every tool call your own AI makes over MCP. Premium at $169 a quarter gives you fifty times the marketing email. Self-Owned at $299 a quarter takes the meter off email and puts your name and avatar on the AI.

No per-seat price. No per-resolution price. So the comparison with other desks is not close. A ten-person team on Intercom's monthly plans pays nearly four times a quarter of Intro every month.

How it is possible

I do not resell anyone's seats. The AI answers from your own pages, which is cheap to serve. Calls run in the browser. The mobile app is ours. I kept the product to what a support desk actually needs and did not build the stuff that exists to justify a higher tier. Nothing on the pricing page is there to push you up a plan, because there is nowhere to go except more email and your own brand.

What cheap does not mean

It does not mean a trial edition. Intro has the inbox, inbound email, WhatsApp, Telegram and SMS, voice and video calls with screen sharing, forms in chat, Stripe refunds with limits and a confirmation, the fifteen MCP tools, live visitors and broadcasts, the Design Studio and the mobile app. The three licences differ in marketing email and in whose brand the widget wears. That is it.

The one meter

Marketing email costs us to send, so it has an allowance: 10,000 a month on Intro, 500,000 on Premium, unlimited on Self-Owned under fair use, and $0.001 an email past that. Everything about talking to your customers is off the meter.

The actual point

Cheap is what gets you to try it. What keeps you is that the AI and your team answer in one thread, a human is one click away from the first message, and a customer can call you from the chat. Start the 14 days without a card and judge it on that.

Read about it, or run it on one morning of your own queue.

Point your support address at NewDesk, put the widget on your site, and judge it on what your customers ask tomorrow.